| The
selection of Carleton "Carly" Fiorina as Hewlett Packards
new president and chief executive officer sparked a flurry of
well-deserved attention last week. But the bigger buzz around
Silicon Valley centers on the savvy way Hewlett Packard {HWP}
prepared for her arrival.
Several leading industry watchers say last Marchs decision
to spin off Hewlett Packards test-and measurement, components,
chemical analysis, and medical businesses into a separate entity,
now called Agilent Technologies, has set the stage for Fiorinas
future success.
Dividing the company in two "was a very positive move,"
says Steve Dube, an analyst at Wasserstein Perella in New York.
"It provides a focus that will yield results."
Formerly a widely-respected top executive at Lucent Technologies,
Fiorina brings a substantial Internet-oriented track record
to her new position.
Earlier this year, Hewlett Packard seemed to be floundering
despite generating annual revenues of $47.1 billion dollars.

HWP 52-week price chart
Competitors like Sun Microsystems, Inc. and International Business
Machines were doing a better job of winning "mind share"
when it came to tapping Internet-related business opportunities.
In contrast, Hewlett Packard lumbered along, weighed down by
the burden of carrying several widely divergent business lines
without a clear, coherent Internet strategy. By dividing Hewlett
Packard in two, those problems have been swiftly addressed.
"The company is in a rapid catch-up mode, but it is making
remarkable progress," says Dube.
Under the plan adopted by the HP Board of Directors on March
2, the companys stockholders will hold shares in both
companies.
Hewlett Packards new Internet-focused strategy began
to take shape in earnest a few months ago with two other announcements
that at the time didnt generate much notice.
The first was the deal HP inked in March with Sunnyvale, California-based
Ariba {ARBA}
to launch Ariba.com. HP is providing hardware and software for
the Ariba.com Network, a business-to-business Internet service
that connects buyers and suppliers worldwide.

ARBA 1-month price chart
In addition to providing an online venue for Hewlett Packard
to sell more equipment and services over the Internet, the Ariba.com
Network is, in essence, a showcase for Hewlett Packards
growing e-commerce prowess.
"Its really a chance for them to prove what they
can do in the Internet space," says Daniel Kunstler, an
analyst at J.P. Morgan.
One month later, Hewlett Packard made a $100 million dollar
commitment to another fast-moving Silicon Valley Internet player,
San Jose, California-based BEA Systems, Inc. The deal was part
of a broad strategic alliance between the two companies to deploy
advanced online transaction processing software.

BEAS 52-week price chart
These new alliances epitomize the more fleet-footed manner
in which Hewlett Packard is now approaching the Internet market.
Rather than just look for customers, HP is working with partners
using creative win-win revenue sharing agreements.
By focusing on jointly marketing e-commerce solutions, these
new compensation schemes are designed to help insulate HP from
falling victim to price wars over which company sells the cheapest
servers or software.
"Hewlett Packard has awakened and is turning itself into
an entirely different kind of company," says Harry Fenik,
vice president of Zona Research, an Internet market research
firm based in Redwood City, California.
Fenik says Hewlett Packards "Covision" web
site is another example of the deep transformation underway
at the company.
The "covision" website provides an additional venue
where Hewlett Packard can focus attention on its partners in
a variety of different vertical markets. "Theyve
gotten rid of the weights and measures stuff," says Fenik,
"and theyre pulling out all the stops. Im very
optimistic about what they are doing."
And now, add into this mix the charismatic Fiorina, who generates
fanfare not only as the first woman to lead a Fortune 100 company
but, more importantly, as one of the leading architects of the
online business revolution.
After helping post three straight years of record profits at
Lucent, "if there is one thing Carly Fiorina has proven,
its that she knows how to sell and market," says
Robert Wilkes, an analyst with Brown Brothers Harriman.
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