Sun Microsystems Inc.s {SUNW}
splashy Java and Jini software and its next-generation high-performance
multimedia chip, Majc, have captured a lot of attention recently.
But its Suns success selling high-end UNIX servers,
used in internal corporate networks and to power Web sites,
that led Credit Suisse First Boston analyst Amit Chopra to reiterate
his "buy" rating on the companys stock.
"Sun is already receiving large orders for the December
quarter," Chopra wrote in a report released last Thursday.
"These orders include demand for multiple Starfire servers,
suggesting that the company is not plagued by any Y2K-related
spending slowdown." The CS First Boston analyst set a 12-month
price target of $85 for Sun.

SUNW 52-week price chart
| SUN MICROSYSTEMS INC (NNM:SUNW) |
|
Analyst
Opinions |
| Strong Buy |
10 |
| Buy |
9 |
| Hold |
4 |
| Sell |
0 |
| Strong Sell |
0 |
|
Average
Recommendation |
| This Week |
1.7 |
|
| Earnings Per Share |
| Last Quarter |
0.48 |
| Surprise |
0.01 |
| Percent |
2.12% |
| Consensus EPS |
| This Year's |
1.41 |
| Next Year's |
1.69 |
|
|
SUN MICROSYSTEMS INC - SUNW
ranks 87 out of 99. It is in the Computer/computer
systems industry.
Analyst Ratings compiled by Zacks
|
Suns Starfire server, used mainly for data-intensive
applications such as e-commerce Web sites, has been winning
raves lately, and not just from Chopra.
Last week, the company announced that its Enterprise Starfire
10000 server beat its previous results in the SAP Retail Standard
Application Benchmark Test, which measures server performance.
The top-of-the-line Sun server processed more than 2.4 million
transactions in one hour, almost double the results achieved
during the same test last year.
"Intel owns the low-end of the server market, IBM is still
strong in very top-end data centers, but Sun is clearly the
leader in mid-tier UNIX-based servers," says Michael Vizard,
executive news editor of Infoworld, a trade publication
based in San Mateo, Calif. According to International Data Corp.,
Sun controlled 65 percent of the market for high-end UNIX servers
during the first quarter of this year.
There had been worries that Palo Alto, Calif.-based Sun might
suffer from its public association with the hardware and software
glitches that crashed the eBay.com Web site several times in
recent weeks. eBay, {EBAY}
an online auctioneer, is a Sun customer.
"It turns out it wasnt all Suns fault,"
says Tim Bajarin, an industry consultant who heads Creative
Strategies Research International in Campbell, Calif. "There
were several other factors involved, including management issues.
It would be a mistake to count Sun out because of that,"
he says.
About 10 years ago, Bajarin predicted that large, mainframe
computers would make a comeback as "media servers,"
something that is just now beginning to happen.
"Really, we havent even gotten to that point yet,
were just beginning to touch the surface of what the Internet
will do business to business, let alone business to consumer,"
he says. "Its not anywhere close to what it will
be." Bajarin says Suns position as a leading supplier
of servers for e-commerce-related Web sites gives the company
an advantage as the market grows.
So what about Java and Jini?
Despite considerable industry interest, it will be at least
three years, maybe as many as five or 10, before we know if
those technologies are going to take off, says Larry Perlstein,
principal analyst at Dataquest, based in San Jose, Calif.
Java is a software language that lets different types of computers
use applications, such as word processing or online tax preparation,
over a network.
"The question is, when will users have the bandwidth they
need to regularly use applications over a network?" Perlstein
says. He adds that the relatively slow speed of most Internet
traffic makes people more comfortable with desktop programs
rather than programs that reside on a network.
Suns Jini, on the other hand, is software that automatically
connects electronic devices, such as pagers, cell phones, computers,
and personal digital assistants.
The first Jini devices are scheduled to be released by the
end of the year. Even so, its an open question whether
Suns Jini software will win the battle to become the glue
that ties together the wide variety of electronic devices consumers
are expected to purchase in the future.
Even if Jina and Java do turn out to be illusions, whats
more important, say industry observers, is that Sun stands an
excellent chance of extending its winning position in the lucrative
market for high-end UNIX servers.
In a few years, Sun may face sharper competition from servers
using Intels next-generation Merced chip. "In the
meantime, though, Sun still has a good two-year lead,"
Vizard says.
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